Data Privacy: Mission Statement
Our approach to data protection
Data protection is one of our core quality principles at Natural Cycles. We care deeply about the confidentiality and integrity of the information that is shared with us, and we are committed to achieving the highest standards of privacy and security.
At Natural Cycles, we are fully compliant with the General Data Protection Regulation (GDPR) and, as we are based in Europe, these rights will apply to you regardless of where you live. Click here for more information about your privacy rights.
The types of data we collect and what we use it for
When you use the Natural Cycles app, we collect different types of data. All the data that you provide to us is summarised under the term Personal Data.
This includes information such as your name, email address, location and date of birth. This enables us to administer your account – for example, to set up your individual user profile.
We also collect information such as the temperature measurements you input each day and information you provide about the days you have had unprotected sex. This is a special category of Personal Data, which needs special protection and is categorised as Sensitive Data.
In order for us to store and process this information, we must have your explicit consent. We need Sensitive Data to provide you with the service you signed up for – i.e. to help you prevent, plan or follow a pregnancy. We also use this data as a company to help us improve our service, and to refine the algorithm that powers the app.
Another way that we use this data is to help us monitor the effectiveness of our product as a method of contraception. To do this, we combine the applicable Sensitive Data from all our users into one large “data pool” and review it on a monthly basis to check that our effectiveness rate remains constant; this is a requirement of the notified body that granted our certification.
We use your contact data to send you newsletters, offers and for improving social media marketing. You always have the option to opt-out of this.
Sharing data externally
Firstly, we want you to know that we never sell data of any kind.
Furthermore, we do not share any Sensitive Data that can be linked back to you as an individual with any partner for them to use. We do, however, use external suppliers for storing and processing data, with agreements in place to ensure they don’t use the data for other purposes.
How long we keep your data
The security of your data