Legal Information

Data protection is one of our core quality principles at Natural Cycles. We care deeply about the confidentiality and integrity of the information that is shared with us, and we are committed to achieving the highest standards of privacy and security. 

At Natural Cycles, we are fully compliant with the General Data Protection Regulation (GDPR) and, as we are based in Europe, these rights will apply to you regardless of where you live. Click here for more information about your privacy rights.

When you use the Natural Cycles app, we collect different types of data. All the data that you provide to us is summarised under the term Personal Data.

This includes information such as your name, email address, location and date of birth. This enables us to administer your account – for example, to set up your individual user profile.

We also collect information such as the temperature measurements you input each day and information you provide about the days you have had unprotected sex. This is a special category of Personal Data, which needs special protection and is categorised as Sensitive Data. 

In order for us to store and process this information, we must have your explicit consent. We need Sensitive Data to provide you with the service you signed up for – i.e. to help you prevent, plan or follow a pregnancy. We also use this data as a company to help us improve our service, and to refine the algorithm that powers the app.

Another way that we use this data is to help us monitor the effectiveness of our product as a method of contraception. To do this, we combine the applicable Sensitive Data from all our users into one large “data pool” and review it on a monthly basis to check that our effectiveness rate remains constant; this is a requirement of the notified body that granted our certification.

We use your contact data to send you newsletters, offers and for improving social media marketing. You always have the option to opt-out of this. 

Click here for more information about the data we collect and here for more detail on how we use that data.

We also collect data in the form of cookies when you visit our website, to help optimise your browsing experience and to improve our marketing campaigns. Click here to find out more about how we use cookies.

Firstly, we want you to know that we never sell data of any kind.

Furthermore, we do not share any Sensitive Data that can be linked back to you as an individual with any partner for them to use. We do, however, use external suppliers for storing and processing data, with agreements in place to ensure they don’t use the data for other purposes.

If you have consented to us using your data for research in the field of women’s health, we may share fully anonymized sensitive data with external partners such as universities to help us conduct scientific research. You can read more about how we use anonymised data here.

We may sometimes need to share your Personal Data with third parties; for example, when you purchase something from our webshop or to improve social media marketing. For more information about how this works, click here.

We keep your Personal Data for as long as necessary to e.g. comply with legal obligations (e.g. accounting). If you terminate your account with us, we will keep your User Data for an additional 3 years. The reason is to give you the possibility to come back at a different stage in your life and obtain your previous data. You always have the right to request your data to be deleted earlier. For more information click here.

We know that the information you give to us is confidential and we take our responsibility in managing that information very seriously, taking every precaution and complying with advanced industry standards to protect its security. Click here to learn more about data security at Natural Cycles.

1.1 This Privacy Policy

This Privacy Policy covers how NaturalCycles Nordic AB (“Natural Cycles”, “we”, “us”, or “our”) collect and process your Personal Data (defined in section 2) obtained by us through your use of the Services or otherwise shared by you. It is important that you read it together with any other privacy notice that we may provide when we are collecting your Personal Data so that you are fully aware of how and why we are using it.

We keep our Privacy Policy under regular review and may make changes to it. Any changes will be posted on our website (the “Website”) and, where appropriate, notified to you.

1.2 The Services

Delivered in the form of an application (the “App”), Natural Cycles is a digital fertility contraceptive cleared by regulators in the US and Europe. The App can also be used as a pregnancy planner and to track a pregnancy. In addition to the App, Natural Cycles has the Website, including a webshop (the “Webshop”) where we sell Natural Cycles’ and business partners’ products, and social media channels (collectively referred to as the “Services”).

We also have a career page on our Website. If you connect with us on the career page, our processing of your personal data will be governed by a separate Recruitment Privacy Policy.

1.3 Controller

Natural Cycles is a controller and responsible for the processing of your Personal Data. We care deeply about the confidentiality and integrity of the information that is shared with us, and will only process your Personal Data in accordance with this Privacy Policy and applicable laws and regulations.

We have appointed a Data Protection Officer (“DPO”). If you have any questions or comments about this Privacy Policy or our processing of your Personal Data, please contact our DPO at dpo@naturalcycles.com or reach out to our customer support at info@naturalcycles.com.

Contact details
NaturalCycles Nordic AB
Reg. no 556952-7657
Luntmakargatan 26
111 37 Stockholm, Sweden

Natural Cycles may process the following kinds of personal data about you (collectively referred to as “Personal Data”):

Account Data	includes registration date, payment plan and whether you have an active subscription or not.
Contact Data	includes address, billing address, delivery address, email address and telephone number.
Device Data	includes device identifier, your mobile operating system, the type of mobile browser you use and time zone setting.
IP Data	includes your approximate position based on your IP address.
Identity Data	includes first name, last name, username and date of birth.
Marketing Data	includes your preferences in receiving marketing from us.
Profile Data	includes your feedback and survey responses.
Sensitive Data	includes health and sex data, referred to as special categories of Personal Data as defined in article 9 of the European Union’s General Data Protection Regulation (“GDPR”), such as information on whether you are using the App to prevent, plan or follow a pregnancy as well as your contraceptives history, body temperature, menstruation and intercourse data, ovulation, pregnancy test results and personal notes.
Transaction Data	includes details about purchases and payments, but excluding bank account and full payment card details (we do however receive card expiration date and some payment card digits from our payment service providers in order to allow access to the App).
Usage Data	includes details of your use of the Services, such as traffic data and the features that you access.
User Data	includes data provided by you when setting up an account with Natural Cycles and using the App, such as Contact, Identity, Marketing and Sensitive Data as well as other Personal Data that you may provide in connection with such use.

We also use cookies and HTML local storage to distinguish you from other Users of the Services and to remember your preferences. This helps us provide you with a good experience when you use the Services and allows us to improve them. For more information on cookies, please see our Cookie Policy.

3.1 Information you give us

Natural Cycles process Personal Data provided by you when registering for an account, signing up for a subscription, and using the App, making a purchase on the Webshop, using our social media platforms, answering surveys, contacting our customer support or otherwise corresponding or interacting with us and our Services.

You can choose to connect the App to Apple Health Kit. We will then collect personal data that you share with us from this application.

When signing up for the App, you will be requested to consent to our use of your Sensitive Data (please note that you will need to consent in order for the App to work). You have the right to withdraw your consent at any time by changing the setting in the App, or by contacting us at info@naturalcycles.com. If you provide sensitive data to us by other means than the app – for example via support – this is described in greater detail in section 4.1.

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during our relationship with you.

3.2 Information we automatically collect about you and your device

When you are using our Services, we will automatically collect Device, IT and Usage Data. Some Usage Data is collected by using cookies. Please see our Cookie Policy for further details.

3.3 Information we receive from suppliers

We receive Device and Usage Data about you from analytics providers such as Google Analytics and Transaction and Contact Data from our payment service providers.

4.1 To enable and provide the Services 

4.1.1 General

It follows from the nature of our Services that we must process such Personal Data that you add to the Services to enable and provide them. This includes to administer the Services and our relationship with you, to calculate your daily fertility or to provide information about a pregnancy, to secure the quality and develop the Services and to communicate and provide customer support, as further explained below. Consent for processing sensitive personal data must be obtained in order for the app to work. 

4.1.2 To administer the Services and our relationship with you

We use your User and IT Data to administer the Services and our relationship with you. This includes setting up your account for the App, troubleshooting, system testing as well as notifying you of changes to the Services or technical issues and reaching out to you via in-app messages to ensure your correct and optimal use of the App. 

Lawful Basis: Contract, Consent, Legitimate interest in running the business, provide and ensure the proper function and use of the Services

Natural Cycles uses an algorithm that is sensitive to subtle patterns in a woman’s cycle to determine her daily fertility; it does this by analyzing the User Data that is added to the App. If you are using the App to track a pregnancy, it will provide information about the pregnancy based on the User Data that you add to it. Hence, Natural Cycles uses automated methods for processing of User Data in order to provide you with an adequate App.

4.1.3 To calculate your fertility or provide information about a pregnancy

Lawful Basis: Contract, Consent

We process your User, Usage and Account Data to monitor and analyze how our customers engage and interact with the Services so that we can secure the quality and develop the Services to better align them with your usage patterns and preferences. While we have access to Personal Data for the purpose of analytics, the results are aggregated and stripped of any Personal Data.

4.1.4 To secure the quality and develop the Services

We may also contact and enable you to complete surveys. We use the Profile Data from these surveys to better understand how we can improve your user experience. 

Lawful Basis: Contract, Consent, Legitimate interest to analyze how our customers use the Services and to develop and improve them

We will process Personal Data that you provide in inquiries to our customer support, on our social media channels or through contact forms provided by us at congresses and events, for the purpose of communicating with you and act on complaints. What type of Personal Data we collect for this purpose depends on the nature of your inquiry. If you are a User, our support agents may request access to your User Data if necessary to appropriately respond to your inquiry. Such access is subject to strict access controls and security measures to protect your integrity.

4.1.5 To communicate with you and provide customer support

When you interact with us publicly on our social media channels, ensure that you do not submit any Personal Data that you do not want to be seen by other people. We recommend that you also read through the privacy policies of such platforms.

Lawful Basis: Contract, Consent, Legitimate interest to respond to your inquiries, as far as Personal Data is processed to communicate with you on matters that are not related to your agreement with us

We use your Identity, Contact, Transaction and Account Data to process purchases and manage the delivery of products from the Webshop and subscriptions. This includes logistics, preventing fraudulent payments and contacting you regarding your purchase.

4.2 To process purchases and deliver the Services 

Lawful Basis: Contract, Legal obligation (e.g. Swedish bookkeeping law SFS 1999:1078), Legitimate interest to inform you of matters concerning your purchase that we deem relevant for you, but which are not covered by our Terms of Use

Women’s health is important to Natural Cycles and we invest in scientific research in sexual and reproductive health in order to advance women’s health. We also conduct research for the purpose of evaluating the effectiveness and suitability of the App for different user groups. Thirdly we use the results of our research to communicate the benefits and limitations of Natural Cycles to healthcare professionals. All our published research is subjected to independent peer review and has ethical approval from the relevant professional bodies.

4.3 To conduct research 

If we have your consent, we will use your User Data and other Personal Data that you may provide, in pseudonymized form whenever possible (see the Glossary for more information on pseudonymization), for clinical studies, scientific articles and other research purposes as may be disclosed when your Personal Data is collected. However, Personal Data is anonymized and aggregated before any such publications are shared outside of Natural Cycles (see the Glossary for more information on anonymization). We may also contact you with requests to participate in specific research projects run by us or our business partners. 

Natural Cycles also contribute to research carried out by selected universities, institutions and other parties by sharing anonymized data with them. For the avoidance of doubt, we do not share any Personal Data with such external parties.

Lawful Basis: Consent

4.4 Marketing 

4.4.1 Marketing Communication 

We use Identity, Contact, Device and Marketing Data of our users of the App to send you newsletters and other marketing communications e.g. push notifications regarding Natural Cycles and our Services, including campaigns and offers. We also process Transaction, Account, Contact and Usage data to conduct internal usage analysis for the purpose of creating and sending relevant messages about our products. Some Marketing Data is collected by using cookies. Please see our Cookie Policy for further details.

Lawful Basis: Legitimate interest to market ourselves and our Services

We use tools that help us identify and reach out to existing and new customers, by matching cookies, device identifiers and hashed (a pseudonymisation technique) email addresses of people who have been using our Services with people on social media platforms to create so called “Custom Audiences” (this enables us to send targeted ads to people who have been using our Services), and “Lookalike Audiences” (this enables us to send targeted ads to people who have similar traits to our Custom Audience). The social media platforms will not share the hashed email address with third parties or other advertisers and will delete it promptly after the match process is complete. Please note that we do not share any Sensitive Data or group users based on sensitive data for the purpose of Custom and Lookalike Audiences.

4.4.2 Social media marketing – custom audiences, lookalike audiences and advertising

Lawful Basis: Legitimate interest to market ourselves and our Services

You may also be contacted and enabled to complete surveys or take part in interviews for marketing purposes. We will process the Profile Data that you provide in such surveys and interviews to analyze user preferences, improve and assess the effectiveness of marketing activities, use as marketing material or other promotional purposes as disclosed when your Personal Data is collected.

4.4.3 Surveys and interviews

Lawful basis: Consent

You always have the right to opt-out of receiving marketing communication or having your data being processed to identify Custom and Lookalike Audiences from us by opting out, by adjusting your settings in the App or contacting us at info@naturalcycles.com.

4.4.4 Marketing opt-out

4.5 To comply with legal obligations

Natural Cycles has been classified as a medical device intended for use as contraception by an EU Notified Body and the United States Food and Drug Administration (FDA). This means that we are subject to medical device regulations which may require the collection and processing of your Personal Data. There are also other legal provisions that require the processing of your Personal Data, such as accounting and fraud prevention laws.

Lawful Basis: Legal Obligation

We retain your Personal Data for as long as necessary to achieve the purposes set out in this Privacy Policy. In some cases, we may be required to continue to process your Personal Data for a longer period of time to comply with legal obligations (e.g. accounting or audit obligations) or for the establishment, exercise or defence of legal claims. If you terminate your account with us, we will keep your User Data for an additional 3 years. The reason is to give you the possibility to come back at a different stage in your life and obtain your previous data you had then. You always have the right to request your data to be deleted earlier. When we no longer have a reason to keep your Personal Data, if you withdraw your consent or if you successfully request that we erase it, we have processes in place for anonymizing your Personal Data.

Lawful basis:  Consent

6.1 Recipients 

Natural Cycles never sell your Personal Data and we conduct extensive assessments before engaging any processor to ensure that they have appropriate technical and organizational measures in place that provide adequate protection of your Personal Data. Anyone who is processing Personal Data on our behalf is bound by contractual obligations to keep Personal Data confidential and secure, and to use it only for the purposes as instructed by us. 

Natural Cycles may share your Personal Data: 

1. with our service providers that we use to support and provide our business, such as technical service or operation providers, to the extent needed to enable and provide the Services to you, 
2. with our affiliates (Natural Cycles group companies: NaturalCycles AG (Holding), NaturalCycles Nordic AB, NaturalCycles USA Corporation, NaturalCycles Germany Gmb, NaturalCycles UK International LLC), related by common ownership or control, to the extent needed to carry out the processing of Personal Data as described in this Privacy Policy,
3. with our successors, if we are involved in e.g. a merger, acquisition or asset sale, giving you notice of this,
4. with others with whom you ask us to share your Personal Data, 
5. if we reasonably believe it is necessary to comply with a legal or regulatory obligation, and/or 
6. to protect and defend Natural Cycles, our business partners’ or users’ rights and interests.

If you choose to share your Personal Data with any third person (e.g. a partner), you accept that you have done so at your own risk. 

6.2 Payment service providers

We do not process your financial data such as bank account and full credit card number. That information is provided directly to our payment service providers. Our payment service providers are themselves responsible for the processing of your personal data which means that you will be requested to enter into separate agreements directly with them. The personal data you provide to them will be stored in accordance with their privacy policies, which we recommend you to read carefully. 

Any payment transactions carried out by our payment service providers are encrypted and subject to compliance with the Payment Card Industry Security Standard (“PCI DSS”) regulations. PCI DSS requirements help ensure the secure handling of payment information.

6.3 International transfers

Your Personal Data may be transferred and processed in countries outside the EU/EEA where Natural Cycles’ affiliates or service providers are located. Such international transfers are carried out in accordance with applicable laws and are subject to at least one of the following safeguards to protect your Personal Data: 

1. The recipient country has been deemed to provide an adequate level of protection for personal data by the European Commission. 
2. We have entered into model contracts approved by the European Commission which give personal data the same protection it has in Europe.
3. The recipient is part of the Privacy Shield which requires them to provide similar protection as the EU data protection laws to personal data shared between Europe and the US.

If your Personal Data is processed in the United States, it may also be subject to protection by federal and state regulations, as well as agency policy and guidance by the Federal Trade Commission. 

All information you provide to us is transferred using TLS encryption (HTTPS) and stored on secure servers. We use generally accepted industry standards, technologies, procedures and methods, such as firewalls, encrypted storage, pseudonymization, regular software updates, security scans, access control, audit logging and review of admin actions as well as external penetration tests to protect the integrity of your Personal Data and to prevent unauthorized access. We also have policies and other organizational measures in place, including recurrent employee training on data protection and strict procedures to deal with any suspected personal data breach. 

The Website may contain links to other websites. Please note that we do not accept any responsibility or liability for personal data that may be collected through these websites or services. We recommend that you read their privacy policies before you submit any personal data to them or use their services.

9.1 Your rights

You have the right to:

1. request access to and information about your Personal Data that is being processed by us,
2. request correction of your personal data if it is inaccurate or incomplete, including to provide additional data if relevant information is missing,
3. request erasure of your Personal Data, 
4. object to our processing of your Personal Data (i) if the processing is based on our legitimate interest, or (ii) for direct marketing purposes, 
5. request that we restrict the processing of all or some of your Personal Data in certain situations and to ask us not to send you any direct marketing, and
6. request a copy of your Personal Data in a structured, commonly used and machine readable format and that we transfer your personal data to another controller.

If you have any concerns regarding our processing of your Personal Data, you have the right to file a complaint with the Swedish Data Protection Authority (Sw. Datainspektionen), or your local supervisory authority.

9.2 How to exercise your rights

You may contact us in writing at any time to exercise your rights, preferably using the email address that is associated with your user account. We may need to request specific information from you to help us confirm your identity.

We do our best to respond to your request within a few days, and at least within one (1) month. If the request is complicated or if we have received a large number of requests, we may need to prolong our response time with one (1) additional month. 

You can exercise your rights at no cost to you. However, we may charge you a reasonable fee if your request is clearly unfounded, repetitive or excessive.

Our Services are not subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). While we maintain and use Personal Data, we are not a “Covered Entity” or “Business Associate” as defined by HIPAA.

 

Anonymized data	means that the identifying information is irreversibly removed so that an individual is not identifiable. Anonymized data is not Personal Data.
App	Natural Cycles’ application
Consent	means that you have expressed your agreement to our processing of your personal data for a specific purpose by a statement or clear opt-in. You can withdraw your consent at any time by changing your settings in the App, contacting us at info@naturalcycles.com or following the instructions provided when the consent was collected.
Contract	means that the processing of your Personal Data is necessary for the performance of a contract to which you are a party, e.g. our Terms of Use, or to take steps at your request before entering into a contract.
Legal obligation	means that the processing of your Personal Data is necessary for compliance with a legal obligation that we are bound by, e.g. medical device regulations or accounting laws.
Legitimate interest	means that we assess that we have a legitimate interest in conducting and managing our business that, considering and balancing any potential impact on you and your rights, we do not consider are overridden by the impact on you. Please contact us if you would like to know more about how we have conducted this balance of interest.
Pseudonymized data	means that identifying information is replaced with something else so that additional information is needed to re-identify an individual. Pseudonymization is a security measure.

These Terms of Use (sometimes just referred to as “Terms”) relate to the use of our websites (or “Sites”), our mobile and web app (our “Services”) and marketing gifts and products (our “Products”) as well as the webshop.

By using our app, you do so at your own risk. Natural Cycles is designed to monitor, map and visualise data that you yourself enter into the app, which provides information that you can use to make family planning decisions. It does not provide any direct action – rather, it gives you information on how to act in order to either avoid or plan a pregnancy.

It is important to understand that information provided by us does not replace the need for regular consultation with your doctor.

1.1

These terms of use (“Terms”) governs each user’s (a “User” or “You”) use of all websites owned and/or managed by Natural Cycles (the “Sites”), all content, data and information provided on or through the Sites or services offered by Natural Cycles, including but not limited to Natural Cycles web and mobile application (collectively the “Services”) by using a user account (“User Account”) as well as all marketing gifts and products (collectively the “Products”) offered by and bought from Natural Cycles’ webshop (the “Webshop”).

1.2

You use the Services and the Products at your sole risk.

1.3

In order to use the Services and the Products you need to understand English or one of the supported languages.

1.4

The Services and Products are compliant with the applicable regulatory requirements to serve their intended use. Natural Cycles operates a Quality Management System that is certified by a notified body to comply with the requirements of the ISO 13485 standard.

1.5

You understand and agree that the Services are web-applications that enable Natural Cycles to record and visualize personally performed measurements or observations relevant to fertility (temperature, presence of menstruation, pregnancy or ovulation test results, intercourse and comments).

The Services are intended to monitor your fertility which may be used to support decisions on family planning. The Services does not through any direct action perform contraception or conception, but rather informs you about how to act. The Services does also not directly protect you from Sexually Transferred Diseases (“STDs”) or infections.

1.6

You understand and agree to that Natural Cycles in no way guarantees the accuracy of the Products’ measurement outputs.

1.7

You understand and agree to that your use of the Services and Products shall not be a substitute to regular necessary medical consultations by a physician or other qualified healthcare professional.

1.8

You understand and agree that Natural Cycles can use your anonymized data (a) to improve the Services or the functionality; and (b) for clinical studies and aggregated research. For further information see our Privacy Policy by clicking here Here.

1.9

These Terms and any separate agreements (“Separate Agreements”) whereby we provide you the Services, Sites, Products and Webshop shall be governed by and construed in accordance with the laws of Sweden, without regard to choice or conflicts of law principles. You and Natural Cycles agree to the jurisdiction of the courts of Sweden to resolve any dispute, claim, or controversy that arises in connection with these Terms or any Separate Agreements (including any non-contractual disputes and claims arising out of or in connection with them).

Please note that by setting up a user account with us or using our websites or webshop, you agree that you have read and agreed to our Terms. In doing so, you also agree to follow any restrictions or other precautions. If at any time you decide that you do not agree with our Terms, you should stop using our app, websites and webshop straight away.

2.1

By registering with the Services, you acknowledge that you have read, understood and agree to be bound by these Terms. You agree that these terms were made available to you on the Sites. If you should at any time not agree to these Terms, you shall promptly terminate your use of the Services.

2.2

By registering with the Services application, you acknowledge that you have read and understood the Instructions for Use, which are available to read and download here. You also agree to comply with the described instructions, age recommendations, indications, contraindications and precautions prior to using the Services.

2.3

By visiting the Sites or completing a purchase in the Webshop, you acknowledge that you have read, understood and agree to be bound by these Terms. You agree that these terms were made available to you on Natural Cycles website. If you should at any time not agree to these Terms you shall promptly terminate your use of the Sites and the Webshop.

1. To use our app, you must be at least 18 years of age. This is important because we have only proven the effectiveness of Natural Cycles in women who are over 18. You must also be able to understand and agree to our Terms.We don’t allow any commercial use of our app, websites or marketing products unless we have agreed in writing in advance.
   

   3.1

   You represent and warrant that you are at least of the age of majority (i.e. legal adulthood) in the jurisdiction where you are located or of such other age (if applicable) that you are fully able, competent and authorized to enter into and be bound by these Terms, or, alternatively, that you have the approval of a parent or legal guardian to be bound by these Terms, and that such approval is sufficient to be bound by these Terms in the jurisdiction where you are located.

   3.1.1

   To clarify, the Instructions for use (available here) defines that you need to be at least 18 years old to use the Services, as we have only proven the clinical efficacy for women older than 18 years.

   3.2

   If you are not able, competent and authorized to be bound by these Terms you may not use the Products or the Services.

   3.3

   You may not use the Products, the Services or the Sites for any commercial purposes without the express written consent of Natural Cycles.

It is important to check our Terms regularly, as we may make updates at any time. If you continue to use our app, websites or webshop, this means you agree to our updated Terms. If at any time you decide that you do not agree with our Terms, you should stop using our app, websites and webshop straight away.

4.1

Natural Cycles reserves the right to modify these Terms at any time, and, to the extent permitted by law, such modifications shall be effective immediately upon posting of the modified Terms on the Sites and Webshop. Accordingly, you agree to review these Terms periodically and your continued access or use of the Services, Sites or Webshop shall be deemed your acceptance of the modified Terms. If you do not agree to the changes you must not continue to use the Services, the Sites or the Webshop.

If you do continue to use the Services, the Sites or the Webshop, you will be bound by the modified Terms.

4.2

We may offer new Services and/or features and Products through the Sites and the Webshop. These shall also be subject to these Terms of Service.

5.1 Interpreting the Information provided to you

At Natural Cycles, we are passionate about empowering you with knowledge. However, it’s important to note that information provided by us should never be considered as medical advice, and you should never rely on information from us instead of seeing your doctor. By using our app, you do so at your own risk.

5.1.1

All information provided to the User through the Services is provided for informational purposes only and shall in no way be interpreted as medical practice or medical advice. Such information shall under no circumstances replace a consultation with a licensed physician or any other qualified healthcare professional when required.

Always consult a physician for medical advice and for answers to your medical questions. You agree that Natural Cycles will incur no legal liabilities towards you or anyone else by reason of your use of the Products or Services.

5.1.2

You understand that the accuracy of the information provided by the Services may depend on Individual circumstances which cannot be known or foreseen by Natural Cycles, and that such information may not be applicable and/or may have become outdated as result of recent developments.

Reasonable efforts are made by Natural Cycles to ensure the accuracy of such information, data and calculations. However, you are responsible for recording accurate measurements, interpreting and using the information, data and calculations at your own sole risk. Natural Cycles thus accepts no responsibility for reliance on this information, data or calculations.

5.1.3

While efforts are made to ensure that information on the Sites, Webshop and Products is accurate and up to date, we are not responsible if such information is not accurate, complete or current. Information on the Sites, Webshop or products may contain certain historical information that is not up to date and is provided for your reference only.

The material is provided for general use only and should not be relied upon or used as the sole basis for making decisions without consulting your physician. Any reliance on the material is made at your own risk. We reserve the right to modify the contents at any time. You agree that it is your responsibility to monitor changes.

We reserve the right to cancel orders if any information in the Service, Sites or Webshop is inaccurate at any time, without prior notice (including after you have submitted your order).

5.1.4

We have made every effort to accurately display the colors and images of the Products that appear in the Webshop. We cannot guarantee that your computer or phone screen will display the colors accurately. We do not warrant that the quality of any Products purchased or obtained by you will meet your expectations.

5.2 Your user account

Your user account should only be accessed by you and it is important to keep your password secret. You must ensure that the information you input is accurate and kept up to date for the app to provide you with the most accurate information in return.

You should also ensure that you keep any purchase information, such as credit card details, up to date so we can complete any transactions you make.

5.2.1

Your User account from which you access the Services (the “User Account”) is personal and cannot be shared. You must keep your User Account password secret. Information stored in your User Account is confidential.

5.2.2

For optimal performance of the Services algorithm, you are required to provide accurate information to your User Account and keep your information up to date.

5.2.3

You agree to provide current, complete and accurate purchase information and User Account information for all purchases made in Webshop, so that we can complete your transactions and contact you as needed.

5.3 Prohibited use

By using Natural Cycles you agree not to use our app, websites or webshop for any purpose that is illegal, or not in line with the Terms. That includes copying or reselling any information, trying to gain unauthorised access to the websites, interfering with the operation of the websites or trying to access the identity of other users. You also agree not to attempt to place advertisements or offers, or send spam to other users. You must not encourage anyone else to act in this way either.

Finally, by using Natural Cycles you agree not to access any other user account or provide false information about yourself or another user.

5.3.1

You agree not to solicit others to use the Webshop, Services or the Sites for any purpose that is unlawful or prohibited by these Terms or by any applicable international, federal, provincial or state regulations, rules, laws, or local ordinances.

5.3.2

You agree not to duplicate, reproduce, copy, sell, resell, trade, distribute or exploit any proportion of the Webshop, Sites or the Services or any material or information obtained through the Sites or the Services.

5.3.3

You agree not to circumvent, disable, damage or interfere with or get unauthorized access to any security-related features on the Webshop, Sites or within the Services, including, but not limited to, using robots, spiders, crawl, scrape or other automatic means for accessing the Sites or the Services.

5.3.4

You agree not to intentionally interfere with, disable, remove or damage the operation of the Webshop, Sites or the Services, including but not limited to uploading or otherwise disseminating worms, viruses, spyware or other harmful or malicious code.

5.3.5

You agree not to attempt to identify other Users of the Webshop, Sites or Services through phishing, pharming or pretext attempts or methods

5.3.6

You agree not to make advertisements, offers, proposals or to send junk mail or spam to other Users of the Webshop, the Sites or the Services.

5.3.7

For Users of the Webshop, the Sites or the Services, you agree not to misrepresent your identity, access any other User Account or provide false or misleading information about yourself or any other User.

1. We care deeply about the confidentiality and integrity of the information that is shared with us and our Privacy Policy sets out how we collect and process data about you. The security of your information, and particularly the Sensitive Personal Data we collect, is of utmost importance to us. Click hereHere to understand how we collect and process your data.
   

   6.1

   Natural Cycles’ Privacy Policy explains what Personal Identifiable Information we collect about you when you use the Services, the Webshop and the Sites. You can view our Privacy Policy by clicking hereHere. The Privacy Policy is considered to be part of our Terms. By agreeing to these Terms, you agree to our Privacy Policy.

Our website, app and webshop is owned and operated by us at Natural Cycles.

We own all associated intellectual property, copyright and trademarks, and users cannot copy or redistribute any material relating to the website, app or webshop without our written permission.

7.1

The Sites and the Services are owned and operated by Natural Cycles. All content, design, graphics, compilation, magnetic translation, digital conversion and other matters making up the Webshop, the Sites and the Services are protected under applicable copyrights, trademarks and other proprietary rights (including but not limited to intellectual property rights) and owned by Natural Cycles or one of its affiliates.

Use of the Services does not give you ownership of any intellectual property rights in any of the content, documents or other materials you access. Our posting of information or materials on the Sites and Services does not constitute a waiver of any right in such information and materials. You may not copy, redistribute or publish any part of the Sites or the Services unless Natural Cycles has given you express written consent.

It’s important to understand that any submissions you make to us, either at our request (like contest entries) or voluntarily by you (like feedback or suggestions for improvement), may be used or published by us. Please note that we are not obliged to make any payment in return for input from you, or to respond to you if you provide this input to us.

By using Natural Cycles you agree not to make comments that could be libelous or considered offensive, and you also agree not to misrepresent yourself, mislead Natural Cycles or other users. You agree to take responsibility for the accuracy of any comments that you make.

We will monitor comments and remove any that we believe may be offensive or objectionable

8.1

If, at our request, you send certain submissions (for example, contest entries) or you send unsolicited creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, as blog post comments, as social media comments or otherwise (collectively, “comments”), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation to (1) maintain any comments in confidence; (2) pay compensation for any comments; or (3) respond to any comments

8.2

We may, but have no obligation to, monitor, edit or remove content and comments that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

8.3

You agree that your comments will not violate any right of Natural Cycles or any third-party, including copyright, trademark, privacy or other personal or intellectual proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

Subscription payments for our app are made periodically – every one month, three months or one year, according to the package you selected when you signed up. At the end of your subscription period, your subscription will be automatically renewed. If you do not wish to continue your subscription, you may terminate your user account before your current subscription period ends. Subscription prices may change from time to time and by continuing to use Natural Cycles you agree to the price change.

9.1

Payments for the use of the Services (“Subscription Fees”) are made periodically in advance. Each payment covers a subscription period (“Subscription Period”) during which the User may access the Services. A Subscription Period can be one month, three months or one year as offered by the Services.

9.2

Subscription Fees must be paid using a lawfully issued credit or debit card for which you have authorization to make a charge. Natural Cycles reserves the right to block access to your User Account until a valid credit or debit card has been provided to cover all charges incurred by you. You are solely responsible for any late payment charges or other charges incurred by you as a result of your use of a credit or debit card to pay a subscription fee.

9.3

At the end of each Subscription Period, your subscription will be automatically renewed with one month, three months or one year each time (depending on if your current Subscription Period is of one month, three months or one year respectively). To avoid your subscription period being automatically renewed you may terminate your subscription at your User Account before the last day of your current Subscription Period. The termination will take effect from the last day of your current Subscription Period.

9.4

In certain cases, such as discounts or promotions, the Subscription fee may include a basal thermometer or other relevant physical goods. The goods are considered as marketing gifts and do not contribute to the purchase price. Natural Cycles has no obligation to replace, or in any other way compensate you for, faulty marketing gifts or marketing gifts that have not arrived. Natural Cycles offers no right to return such marketing gifts, as you have paid for the subscription and not the marketing gifts.

9.5

Natural Cycles reserves the right to change the price for a Subscription Period at any time. Price changes for a Subscription Period will take effect at the start of the next Subscription Period following the date of the price change and will be communicated to Users affected by the change before such date. By continuing to use the Services after the price change takes effect, you agree to accept the new price. The prices for the Products in the Webshop are subject to change without notice.

9.6

You may cancel your subscription of the Services at any time, and you will continue to have access to the Services throughout your pre-paid Subscription Period. We do not provide refunds, right to return for a purchased subscription, credits for any partially used subscription or unused User Account, or by reason of your dissatisfaction with the Services.

As the subscription gives you access to the Services (which are digital and not provided via a physical medium) instantaneously after the purchase, Natural Cycles does not offer a right of return (such as refunding the subscription fee). To cancel your Subscription, go to the profile settings when logged in on your User Account and follow the instructions for cancellation.

Our return policy for items purchased through the webshop lasts for 14 days. Please read below to understand more about our Terms for returns and refunds.

10.1

Our return policy for non-digital Products that are purchased through the Webshop lasts for 14 days. If more than 14 days have gone by since you have received your purchased product, unfortunately we can’t offer you a refund or exchange.

10.2

To be eligible for a return, the “Item” (a non-digital Product purchased from our Webshop that you wish to return for a refund) must be shipped to us in the unused condition in which you received it in, in the original intact packaging. Several types of goods cannot be returned for a refund. This includes perishable goods (such as ovulation and pregnancy tests), intimate and sanitary goods, as well as downloadable software products.

10.3

For Items that are defective and for which you complete a formal customer complaint (“Defect Items”), the complaint is eligible for a refund even if it does not fulfill the requirements of paragraph 10.2 above.

10.4

To return an Item or a Defect Item, ship the Item including the receipt or proof of purchase to the following address:

• Natural Cycles Nordic AB
• Luntmakargatan 26
• 111 37
• Stockholm, Sweden

10.5

Shipping costs for returning an Item is non-refundable, unless you are returning Defect Items which are refundable to a reasonable amount. Defect Items can be requested to be replaced by a comparable Product. Depending on where you live, the time it may take for your exchanged product to reach you may vary. Some Products are limited in quantity and might therefore be impossible to replace

10.6

In the case of a refund, you are responsible for the product until it has been returned and we do not guarantee that your returned Item will be refunded until it is successfully returned to us. Do not send the Items back to the manufacturer.

10.7

We reserve the right to refuse to issue a refund or only issue a partial refund on returned Items (e.g. when a returned Item does not fulfill the return terms as set out above or when we are not able to review an Item because it has not been returned to us successfully or in an acceptable state).

10.8

Once your return is received and inspected, we will (if applicable) send you an email to notify you that we have received your returned Item and notify you of the status of your refund (approval or rejection). If approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment within a certain amount of days. If rejected, we will provide information on why that is the case

10.9

If the Item when purchased and shipped directly to you was marked as a gift, you can (when returning the Item) request to receive a gift credit for the value of your return. Once the returned Item is received by us, a gift certificate will be mailed to you. If the Item wasn’t marked as a gift when purchased, or the gift giver had the Products shipped to themselves to give to you later, we will send a refund only to the original purchaser.

We may decide to make changes to our app, websites, webshop or marketing products at any time. We also reserve the right to temporarily or permanently take down our app, websites, webshop or marketing products at any time.

11.1

Natural Cycles reserves the right to make improvements or changes to the Webshop, the Sites, the Services and the Products without notice. Natural Cycles also reserves the right to temporarily take down or permanently terminate the Webshop, the products, the Sites and the Services at any time without notice and without being liable to you or any third party. Natural Cycles will however make reasonable effort to notify the Users before terminating any of the Sites or Services.

Please read below to understand more about our disclaimers.

12.1

To the maximum extent permitted by applicable law, Natural Cycles and its affiliates, partners, directors, officers, contractors, licensors, agents, interns, suppliers, service providers and employees (“Natural Cycles and its associates” hereinafter)

(a) disclaim all warranties, either express or implied including but not limited to implied warranties of merchantability, fitness for a particular purpose and non-infringement

(b) shall not be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the Service or any Products procured using the Webshop, or for any other claim related in any way to your use of the Services or any Products, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the Service or Products, transmitted, or otherwise made available via the Service, even if advised of their possibility.

The Service and Products delivered to you are (except as expressly stated by us) provided ’as is’ and ’as available’ for your use. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

12.2

In no event shall Natural Cycles and its associates be liable an amount that exceed the total amount of your payments to Natural Cycles over the past twelve (12) months, calculated from the event giving rise to the liability

Please note that your user account can be cancelled by you or us at any time. If your user account is terminated, you agree that Natural Cycles shall have no obligations or liabilities towards you. We also reserve the right to cancel or limit orders from our webshop in certain circumstances.

13.1

The Services and Sites are provided to the User as a service. The User and Natural Cycles may terminate the subscription at any time, with or without cause. You understand and agree that the cancellation of your User Account is your sole right and remedy with respect to any dispute with Natural Cycles. If you or Natural Cycles terminate your membership, or if Natural Cycles suspends your access to the Services, you agree that Natural Cycles shall have no liability or responsibility towards you and no obligation to refund any amounts you already paid for toward your subscription of the Services. The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

13.2

A termination of your subscription of the Services will be effective from the day after the last day of your current Subscription Period, unless your subscription is terminated by Natural Cycles by reason of your breach of any provision in these Terms, in which case the termination will be effective immediately.

13.3

We reserve our right to cancel an order if you breach or violate any of the Terms related to the Webshop, Sites, Services or Products. We reserve the right to limit the sales or quantities of Products to any person (on case-by-case basis) or geographic region or jurisdiction. These restrictions may include orders placed by, or under, the same User Account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to, or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

Effective as of 29 February 2019

Please read these terms carefully before registering for the Natural Cycles Starter Kit offer. They contain certain conditions on the use of the app that is made available as part of the offer and in relation to your right for a refund under the money back guarantee.

Introduction

1.1 The Starter Kit offer is made available by NaturalCycles Nordic AB (“Natural Cycles”) subject to these terms and conditions (the “Starter Kit T&C”). The Starter Kit offer enables you to subscribe to the Natural Cycles app (the “App”), including a basal thermometer, for the advertised discounted price excl. applicable taxes for four (4) months (the “Subscription Period”), with the right to receive a full refund of the purchase price under certain conditions as outlined below (the “Money Back Guarantee”).

1.2 By signing up for the Starter Kit offer, you acknowledge and agree to these Starter Kit T&C. Your access to and use of the App will require you to accept additional terms and conditions in addition to these Starter Kit T&C. In the event of a conflict between such additional terms and the Starter Kit T&C, the terms and conditions set forth herein shall prevail with respect to your Starter Kit subscription.

Eligibility for the Money Back Guarantee

2.1 To be eligible for a refund under the Money Back Guarantee, you must satisfy all of the following criteria:

1. You are using the app to prevent a pregnancy;
   You have downloaded and completed the Money Back Guarantee refund form;
2. You have securely packed the thermometer, together with the completed Money Back Guarantee refund form (the “Refund Request”), and sent it, at your own expense and at your own risk, to one of the following addresses, as applicable:

   Your Location	Refund Address
   Sweden	NaturalCycles Nordic AB, Luntmakargatan 26, 111 37 Stockholm, Sweden
   USA	NaturalCycles USA Corporation, 510 5th Avenue, 3rd Floor, New York, NY 10036 USA
   United Kingdom	3P Logistics, Lockett Road, South Lancs Industrial Estate, Ashton in Makerfield, Wigan, WN4 8DE, United Kingdom
   Rest of the World	NaturalCycles Nordic AB, Luntmakargatan 26, 111 37 Stockholm, Sweden

3. The Refund Request has been sent to and received by Natural Cycles within thirty (30) days following the expiry of the Subscription Period.

2.2 We will process your Refund Request as soon as reasonably practicable and, in any event, within thirty (30) business days upon our receipt. Once it has been processed, we will send you an email to confirm receipt and inform you of whether you are eligible for a refund under the Money Back Guarantee or not (the “Confirmation”).

2.3 The Money Back Guarantee can only be activated once per individual.

Refund of the Purchase Price

3.1 If eligibility has been approved by Natural Cycles, the full purchase price, which does not include applicable taxes and refund shipping costs, will be refunded to your original method of payment within five (5) business days following your receipt of our Confirmation.

3.2 Natural Cycles reserve the right to refuse to issue a refund if we find evidence of refund abuse or other manipulative behaviour.

Duration and Cancellation

4.1 If you have not used the Money Back Guarantee when the Subscription Period expires, the Starter Kit subscription will automatically convert into an ongoing subscription on a four (4) months recurring basis at the same discounted price and governed by Natural Cycles’ general Terms of Use.

4.2 If you do not want your Starter Kit subscription to convert into an ongoing subscription at the end of the Subscription Period, you may cancel your Starter Kit subscription at any time by logging into your Natural Cycles user account and following the instructions for cancellation in your profile settings.

4.3 Cancellation will take effect at the expiration of the pre-paid Subscription Period.

NaturalCycles Nordic AB
Luntmakargatan 26
111 37 Stockholm, Sweden